Successful Google AdWords Ads and How To Write Them

If you have a firm grasp of the basics and some experience, you can have a powerful ally in Google AdWords. You’re about to learn three powerful strategies for writing higher performing PPC ads.

When you start to test your ad copy, you should take it one step at a time. You’ll be doing A/B split testing, and you don’t do that by testing everything all at once. You only test one part per test such as the headline, or some other part. It’s really simple, you need to be able to pinpoint what particular change in the ad caused improvement, or not. It’s not hard to do at all, and as a basis for performance you’ll simply see which one has the highest conversion rate, or click through rate.

Some form of call to action should be used in your PPC ads simply because it’s an effective copywriting device. There is really only one way to find out for sure – test your ads with different calls to action, and then with no call to action and see what the results are. In case you don’t know, believe it or not but calls to action work because people will actually do what you tell them to do in your ads – Click Here. Your ad will become more tight and focused with a call to action. Again, it really depends on your particular market, so test different kinds of call to action statements. Statements such as, Download Now and the like help take the element of decision out the reader’s mind, and that is actually helpful for them.

AdWords ads can be made much more powerful with the use of story. This might sound too difficult, but in actuality it can be simple. You’ll be simply saying something that grabs their hearts and causes them to have sympathy or empathy. You can actually get quite a reaction from your readers, and see what happens.

Actually there’s a lot that you can try and experiment with your AdWords ads. Anyone of your competitors can be overcome, and you should never doubt that for one moment. The important thought about mistakes is to accept that you will make them, and when you do just learn all you can and then look forward, not back. That’s how you succeed in the AdWords game.

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